Monthly Archives: March 2015

Choosing a paper type for your next project is a vital step in increasing its effectiveness, and knowing the differences between paper coatings can be helpful in choosing materials. This post will give you a little bit of background knowledge, and a few tips to help you and your printer select the best paper coating for your project. Coating is when a sealant is used on paper, giving an added layer of finish. It often affects the texture and durability of the paper. It also reduces it’s ink absorbency, which can improve the crispness of the a print: an excellent attribute for a photo print with small details. Please keep in mind, there are also different kinds of extra coating you can select that are not listed here (link to paper coating blog). This blog will outline the coating that already comes on the paper and does not need to…

The ever increasingly successful online and content marketing field has many traditional marketing pros and Print Industry leaders scratching their heads as many try to determine what the future holds for their respective fields. However, research proves that an integrated cross-media marketing approach with both print and digital components with both online and traditional Marketing efforts has greater reach, improves brand visibility and recognition, and overall is just more effective than a campaign that only involves print or only involves digital. As an Association or Nonprofit leader, you may also be scratching your head as you try to determine the ins and outs of a successful, yet well-rounded, marketing campaign and how best to integrate your efforts across multiple media channels, including that printed mailer and the viral video your co-workers talked you into. Well, here are a few quick ‘don’ts’ to help get you started: Don’t Forget to Direct-…

The influx of digital dependence has brought about many changes to marketing, specifically the onset of content marketing; consequently, this has also brought about many changes within the print industry. These stealthy changes to the print industry have been happening for years as the internet and online marketing have soared. However, some industry pros, in both marketing and print, think that the best strategy to a well-rounded multi-media marketing campaign is to incorporate both printed marketing materials and online marketing and promotion. Here are 5 reasons why print is still an important, if ever changing, industry in the digital age 1. Multi-Media/Cross-Channel Marketing Research indicates that a well-rounded approach that combines both print and online marketing strategies is effective in increasing consumer and, in the case of Associations and Nonprofits, member reach. Not everyone surfs the web and is engaged in social media and not everyone goes through their postal…

How printed material can help with your organization’s meetings and conferences. Many are convinced that with the ever increasing dependence on the internet and environmental print-naysayers, that the move to an “everything digital” world is inevitable. However, if you are a nonprofit or association leader trying to plan an annual conference, you are aware that printed materials are just plain necessary for such an undertaking. Additionally, as much as we as a society like to say that print is bad for the environment or that it is outdated, as individuals, sometimes we just like to hold a sheet of paper or need to see clearly displayed signage. In this post, we’ll discuss important elements to planning all of your printing needs for that annual conference including basic planning elements, the pre-meeting including postcards and registration, the meeting including course materials and signage and small takeaways you can give to participants…