Monthly Archives: January 2014

Well-rounded marketing campaigns should be diverse, and would benefit from using a variety of different tools. Printed collateral such as mailers, brochures and signs can work in tandem with online strategies such as email campaigns, social media posts, and user friendly websites. Having elements of print, and web marketing can be beneficial (link to 5 reasons print is still necessary blog), but it can be challenging finding a designer that understands the elements of both. Many freelancers and design firms either specialize in print, or in online pieces, and sometimes the results don’t translate between the different media. This can make it difficult to seamlessly move concepts and branding between the two worlds. Using a printer with an in-house designer will help you make the most of your marketing campaign, and here are four reasons why. 1. The Space for Design Varies. In print, your design is naturally limited by…

Creatives are gaining traction in the professional world with the continued emphasis on the web and graphic design. As a result, competition is steep when trying to compose the most effective, fresh, and creative designs. No matter if you are a career professional composing your own designs, a business novice or a designer just starting out, following these six quick tips will enable you to create the best possible print designs. 1.       Branding – It all starts here Because your brand is essentially how consumers view your product and service, it goes way beyond the company logo and customized letterhead. When designing your brand, remember that it is the overall look of the company, and it should be recognizable in many forms. For branding in your print design, try to be memorable but also simple, making the company visually recognizable. For example, “When a brand identity really works, you…